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Ninc is the only writers organization devoted exclusively to the needs of multi-published novelists. Whether a two-book author or a 102-book author, if you're serious about your career, Ninc is your lifeline. Questions about Ninc? Contact our Public Relations Coordinator, President-elect

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  A Taste of NINK
  The official newsletter of Novelists, Inc.


Digital… Discoverability

By Shannon Donnelly

It’s been a year since the article “Digital…Eventually” came out and the digital world is a lot like the dog world—time is compressed. It’s not exactly a seven-to-one ratio, but a lot has happened. This year, the buzz word is “discoverability” as in how does anyone find you, given all the hoopla and noise? The noise has been big stuff, too.

Barnes & Noble began publishing more than just classics, and Amazon became a publisher, which has shaken up New York publishers. Amazon also launched the Select program for lending books, to additional flurry.

Amanda Hocking became the 2011 poster girl for digital success. We’ve had existing publishers announcing their digital plans, ranging from Berkley/NAL bringing back Signet Regency romances as e-books under the InterMix imprint to HarperCollins publishing work from their Authornomy writers’ site. Apple launched a new program for textbooks that has a whole lot of fine print. (But NY is still not talking about raising e-book royalty rates.)


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