From the Ninc Blog

  A Taste of NINK
  The official newsletter of Novelists, Inc.

To Brand or Not to Brand: First Know Who You Want To Be as a Writer

By Lauren Baratz-Logsted

There’s a nugget of publishing wisdom, usually spoken by certain agents, that goes something like, “Never try to sell meat in your fish market.” This ties into all the noise you hear about “branding” these days that states that new authors should try to establish a brand for themselves, becoming known for doing one thing and doing it well, so that consumers will come to regard the author as a reliable source for a particular form of entertainment.

I think this is fine if an author is 100% certain she will always want to write one kind of book and that this will satisfy her. And it’s fine if the branding plan does work out that way and you become Danielle Steel or Stephen King. But what if it doesn’t turn out that way, you are first published as one kind of author, having chosen that route because you thought it would be easiest, but now want to try other things? You know, even John Grisham got tired of writing legal thrillers all the time.

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