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	<title>Comments on: Working with COS</title>
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	<description>The international organization of multi-published novelists</description>
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		<title>By: Sheila</title>
		<link>http://www.ninc.com/blog/index.php/archives/working-with-cos/comment-page-1#comment-1072</link>
		<dc:creator>Sheila</dc:creator>
		<pubDate>Mon, 06 Oct 2008 07:03:52 +0000</pubDate>
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		<description><![CDATA[The thing is to have a goal, create a strategy and use the right tool. It doesn&#039;t matter if that tool is a trailer or a print ad. You need to know what you want to get out of anything you invest in. 
Ruth is a woman who knows her mind. She knew what she liked and didn&#039;t like. And as with any relationship you learn to get a feel for each other. Ruth&#039;s teaming with producer Brenda Urquart was a great fit. Brenda fell in love with the books and I think that comes across in the videos. 
10 million people are about to see a wonderful interview of Ruth talking about her videos, her books and herself. Soon after, those same people will see her book video. We think this is a great way to keep her name in the public&#039;s memory and a great way to appeal to different kinds of people.
I look forward to the new book, Ruth!]]></description>
		<content:encoded><![CDATA[<p>The thing is to have a goal, create a strategy and use the right tool. It doesn&#8217;t matter if that tool is a trailer or a print ad. You need to know what you want to get out of anything you invest in.<br />
Ruth is a woman who knows her mind. She knew what she liked and didn&#8217;t like. And as with any relationship you learn to get a feel for each other. Ruth&#8217;s teaming with producer Brenda Urquart was a great fit. Brenda fell in love with the books and I think that comes across in the videos.<br />
10 million people are about to see a wonderful interview of Ruth talking about her videos, her books and herself. Soon after, those same people will see her book video. We think this is a great way to keep her name in the public&#8217;s memory and a great way to appeal to different kinds of people.<br />
I look forward to the new book, Ruth!</p>
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		<title>By: Dina</title>
		<link>http://www.ninc.com/blog/index.php/archives/working-with-cos/comment-page-1#comment-989</link>
		<dc:creator>Dina</dc:creator>
		<pubDate>Fri, 03 Oct 2008 01:48:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.ninc.com/blog/?p=907#comment-989</guid>
		<description><![CDATA[I like trailers, but don&#039;t always watch them to find my interest in an author or book.]]></description>
		<content:encoded><![CDATA[<p>I like trailers, but don&#8217;t always watch them to find my interest in an author or book.</p>
]]></content:encoded>
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		<title>By: Estella</title>
		<link>http://www.ninc.com/blog/index.php/archives/working-with-cos/comment-page-1#comment-982</link>
		<dc:creator>Estella</dc:creator>
		<pubDate>Thu, 02 Oct 2008 20:17:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.ninc.com/blog/?p=907#comment-982</guid>
		<description><![CDATA[I don&#039;t pay much attention to trailers.
Is there any way to tell if the trailers help sales?]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t pay much attention to trailers.<br />
Is there any way to tell if the trailers help sales?</p>
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