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The New Publishing — Welcome To Tomorrow!

Thursday, October 20, 2011

All-day Event

Sessions 1 and 2
 9:00 a.m. - 12:15 pm.

Lunch (provided by Ninc)
12:30 – 1:45 p.m.

Sessions 3 and 4
 2:00 – 5:15 p.m.

Ninc turns the room over to Industry Professionals only, 5:15 – 6:15 p.m.

Buffet Dinner on the beach (provided by Ninc) 6:30 – 8:00 p.m.


Session 1 – The New Publishing Landscape: familiarizing attendees with the range of options out there.  What are the numbers saying?  How does this relate to overall sales, to author income?  What do traditional publishers still offer?  What’s the advantage of the alternative publishers, and what do they look like?  What’s the best way to get your backlist out there?  What’s a vertical, and who is doing it particularly well?

Session 2 — Finding Your Readers: Going with the Pros; why the change in the publishing landscape requires driving consumers specifically toward your book and what the pros can do for them that you can’t or don’t want to do on your own.   What kind of marketing truly sells books?  Why are reviews more important than ever?  What other publicity is available?  What role does advertising play?  Why is effective research essential to a great campaign?  What does a successful social media campaign look like?

Session 3 – Finding Your Readers: Going it Alone; showing attendees how to build a marketing campaign for themselves, or how to supplement the campaign their publisher is offering. How much time is "a lot of time?"  How do you find bloggers, how can you determine if they have any readers, and how do you pitch them?  What packages are out there?  How do you build a useful social media arsenal, e-mail list, and web presence? How do you work with your local bookseller to increase your profile?

Session 4 – More Than Ever, It's All About the Book: "content is king" means more now in the book world than it has in a long time; discussion of the market for enhanced e-books; what sorts of enhancements work for fiction; how apps supplement a novel.  What is a “twelve month novel,” and how do you keep readers connected to the author from one book to the next? 

And that’s just a sampling of what will be covered!

The main conference, New Rules, New Tools: Writers In Charge is then going to take these topics and others, and explore them in-depth via an array of workshops Friday through noon Sunday, October 21-23.

***Updates will be made to this page, please check back often.***

If you are not yet a member of Novelists, Inc., and wish to take advantage of this one day event and the entire conference (limited to industry professionals and Ninc members only), Join Ninc now.