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Some basic rules for using Pinterest

Again, if you’ve been using Facebook or Twitter for a while, the same general guidelines apply to Pinterest.

  1. Stay engaged in the conversation. Don’t just post your own content and call it good. You need to repin, like, and comment on other people’s Pinterest content. Follow the Pinterest boards of writers you admire.

  2. Put the “P” symbol on your site or blog so your readers will know they can also follow you on Pinterest.

  3. Make sure the names of your boards have catchy titles.

  4. Large photos are best. Pinterest is all about the visual. Pick great pics.

I hope this intro is helpful for anyone just getting started on Pinterest. If you’ve been using it for a while to promote your writing, we’d love to hear about your experience.

Chris Robley is a poet, producer, songwriter, blogger, marketeer, editor of the BookBaby Blog and CD Baby's DIY Musician Blog (free informational resources for independent authors and musicians), and manager of YRTEOP.com (http://YRTEOP.com—which is “poetry" spelled backwards. Follow him at http://yrteop.com and http://blog.chrisrobley.com.

This article first appeared on the BookBaby Blog on April 25, 2012. It is reprinted with the permission of the author. BookBaby is an e-book publisher for independent authors that offers a full array of services including formatting, cover design, distribution, and short-run book printing. Find out more at www.bookbaby.com

Business Briefs

Movers and Shakers

This month, Sara Nelson, editor of O, The Oprah Magazine, moves to Amazon.com Books as Editorial Director for print and Kindle bookstores.

PW Daily

Frances Gilbert, long-time Editor, Vice President and Publisher at Sterling Children’s will become Editorial Director, Doubleday at Random House Children’s Books on June 18.

Publishers Marketplace

Former Director of Advertising at Simon & Schuster, Natalie White, will become Director of Client Services and Advertising Director at AuthorBuzz.com.

Publishers Marketplace

Latest Shot in the eReader Wars

Newco is the name of the Barnes & Noble/ Microsoft strategic partnership. This new venture is targeting reading applications and Microsoft 8—in other words, look for a Nook app on every computer that has a Microsoft 8 operating system. At this point, no other objectives of the partnership have been disclosed.

PW Daily

Pocket Star to be e-Books Only

Simon & Schuster is reintroducing the Pocket Star imprint, but only in digital format. Releases will be primarily new titles, although the line will release some older titles. The focus will remain women’s fiction, romance, thrillers, urban fantasy, and mysteries from both bestselling and new authors. The rebirth started in March and there is no fixed number of titles per month. Releases for the next quarter include V.C. Andrews, Nathan Dodge, Cindy Gerard, Laura Griffin, Sabrina Jeffries, Carrie Lofty, and Michael R. Underwood. Pocket Star titles may also eventually be released in print. Lauren McKenna is Editorial Director.

PW Daily

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